Alex Cetera about a Photoshoot with our wrap Ludwig
[...] One of the first companies whose wraps I got my hands on, all those years ago, was the German family run Didymos. They`ve been creating woven wraps for over 45 years now. And it all started with a mother with twins, Erika Hoffman, who re-invented the ancient art of babywearing for the needs of modern European market. Yes, the babywearing was present in the wider world before Erika Hoffman decided to actually start producing her slings. And yes, it had been present in many European cultures as well, including my own great-grandparents` times in pre-war Eastern Europe. But it was Erika Hoffman who rejuvenated and reshaped it, making it accessible, affordable, fashionable and necessary.
So when Tina Hoffman, one of the famous twins who started it all, asked me to take some photographs for the company, I could only agree, and that`s because I truly trust, value and love Didymos wraps. After all, they`ve been with me for 8 years now, and that says a lot:)
The session took place on one cold, snowy February day on London`s Horniman Museum and Gardens grounds. A beautiful place well worth a visit. Thank you Beth for modelling with little Joanna and the beautiful Deborah. The Ludwig wrap is truly beautiful and suits you well!